Posted by: dagmarsands | April 1, 2016

How Much is Free Publicity Really Worth?

Per Manta Tip of the Day –

Getting your name in the news is as good as gold. In fact, when your business is mentioned in the media, you can put a value on it—and compare what this free publicity would have cost in advertising. For example, a mention of your business by Yahoo! Finance has an ad value of approximately $100,000, based on the site’s audience size.

According to Manta’s Academy course on Public Relations, reporters and editors are pitched story ideas dozens of times per day. So how do you cut through all that noise to get your name in the news? Have the reporter come to you.

Reporters are often looking for experts in a certain field or opinions from local community members, and they’re frequently working on tight deadlines. If you can answer their questions on short notice, you might just get quoted in a story—and earn free publicity for your business.

There are a number of resources reporters use to find sources, but our favorite is Help a Reporter Out (known as HARO). You can sign up with the website to be an expert source for your particular field. Reporters submit questions or interview requests on a wide variety of topics; when a reporter’s question matches your area of expertise, you’ll get an email request straight to your inbox. Plus, if you establish a rapport with a reporter, they are more likely to come directly to you in the future. Get quoted today.

Dagmar Sands, Real Estate International
International Real Estate Broker

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