Posted by: dagmarsands | August 24, 2015

Marketing Terms Decoded

Manta Tip of the Day –

What the FPO? Marketing Terms Decoded

To decode the alphabet soup, start here:

  • PDF: Aportable document format allows you to capture elements of a printed document as an electronic image so you can email, print and view easily.
  • JPEG:Joint photographic experts group is a file extension for a compressed image file, usually a photo.
  • CX: How people react when they interact with your brand (in person and online) is customer experience.
  • FPO: When an image is used as a placeholder in a design, it’s for placement only until the final image is available.
  • CTR: The amount of clicks you receive on your web links is measured as a clickthrough rate.
  • CTA: A directive you give your audience (“Like us on Facebook!”) is a call-to-action.

So, the next time you have to decipher a cryptic correspondence with your marketing vendor you’ll have a leg up, and you can let them know you’ll respond by EOD.

Dagmar Sands, Real Estate International
International Real Estate Broker
Johns Creek Georgia Real Estate
Homes in Johns Creek Georgia


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