Posted by: dagmarsands | May 19, 2015

The Benefits of Blogging

Manta Tip of the Day:

When the thought of blogging feels more like blah-ging, reconsider. Blogging can boost your search engine ranking, position you as an expert and—best of all—create customer connections. Writing it doesn’t have to be a big time suck; schedule an hour a couple of times a week and share your passion. Every customer comes to you for something, so every purchase has a story. Just write them down and share them online.

Here are three ways a blog can help grow your business:
1.Unlike advertising, customers trust content. Your expert ideas and solutions may be the deciding factor for potential clients.
2.Customers start the buying process by searching online for answers to their questions. When they find their answer on your blog, you’ve just moved them a little closer to the top of your funnel.
3.People need to see a presence and message multiple times before they believe, receive and act. Your blog can help turn prospectors into customers.

You don’t always have the opportunity to meet people on their time—so let your blog welcome and educate. They may get an ‘aha’ moment, and you may get a customer.


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